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ITResponsibilities
- Responsible for SEO optimization of the brand’s official website and independent e-commerce platform, proposing relevant optimization plans; assessing and analyzing the website’s keywords, enhancing the ranking and authority of website keywords on search engines like Google; familiar with Google’s basic algorithms and able to use Google tools for data analysis, detection, etc., to propose effective optimization plans.
- Responsible for advertising and optimization in the field of SEM such as Google Ads, promoting the official website sales and brand influence through SEM, and improving ROI;
- Utilize tools like Google Analytics, Search Console for data analysis, keyword mining, improving website internal links and inclusion, and enhancing the website’s search engine friendliness.
- Track and analyze the promotion data and ranking of foreign trade websites, formulate and execute promotion plans to increase website traffic, click-through rates, conversion rates, and ensure the implementation of sales targets.
- Promptly adjust and optimize promotion strategies, and be responsible for various data such as website traffic and authority.
Requirements
- Bachelor’s degree or above, proficient in English reading and writing, with experience in overseas brand promotion preferred.
- Familiar with the latest Google algorithms, understanding of bidding rules, optimization techniques, and familiar with the principles and strategies of SEO.
- Possess the ability to independently promote websites, proficient in operating Google Adwords; formulate and implement promotion plans, account optimization, event planning and launch, data analysis, with a preference for those who have optimized English websites as a whole.
- Strong data analysis skills, able to organize and analyze various data, with some copywriting skills and marketing concepts.